Speakers

Rochelle Grayson
CEO
BookRiff Media Inc.

Rochelle Grayson is the CEO of BookRiff, an innovative publishing technology company that allows consumers to gather slices of content from multiple sources and remix and resell that content, while ensuring that all content owners and contributors get paid. Prior to BookRiff, Rochelle was President of Work at Play, a digital media agency focused on community building and digital content monetization for large brands and entertainment companies such as MTV, Mattel, and Warner Brothers.

Leveraging 20 years of business, technology, entertainment and education experience, Rochelle has led and launched several innovative digital media initiatives, working with a combination of both highly analytical and creative individuals. She is equally comfortable discussing digital media business models, social media trends, online community building, and web 2.0 technologies. Rochelle sits on the boards of the Canadian Internet Registration Authority, Canadian Women in Communications, Computers for Schools, was a Board Member and Acting President of New Media BC, and is the Industry Chair for the University of British Columbia’s Social Media Program.

Since 2008, Rochelle has been nominated as one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network, been named “The New Executive Cool Hunter” by Canadian Business Magazine, been included as one of Vancouver’s Top Forty Under 40 by Business in Vancouver, and listed as one of Vancouver’s Top 10 Technology Women.

Rochelle holds an MBA in Finance and Business Policy from the University of Chicago, as well as Master Certifications in Product Development Management and Business Facilitation.

Marty Yaskowich
Managing Director
Tribal DDB Worldwide

Marty Yaskowich is managing director with Tribal DDB* in Vancouver, working with high profile clients such as the UBC international recruiting division, Canadian Tourism Commission, Tourism Kelowna, Vancouver Convention Centre, and the BC Lions. He has lead integrated strategies for Telus Business Solutions as well as some of Tribal’s largest web development projects: Canada.travel, thebigwild.org, connectionsforlife.com, and vancouverconventioncentre.com.

Marty is a graduate of the UBC Internet Marketing program, a Certified Internet Marketing strategist, and holds a Bachelor of Arts degree from the University of Regina. He is a member of the International Interactive Marketing Association and the BC Chapter of the American Marketing Association.

* Established in 2001, Tribal DDB Canada (www.tribalddb.ca) is the integrated digital and interactive marketing group of DDB Canada, the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Tribal DDB Worldwide has been ranked as one of the largest and most award-winning networks in the world. It was named Adweek’s Interactive Agency Network of the Year in 2005 and became the first interactive agency to be named Advertising Age Global Agency of the Year in 2008. Headquartered in New York City, Tribal DDB Worldwide has 54 offices in 36 countries throughout the Americas, Europe, Asia-Pacific & Africa.

Elijah van der Giessen
Creative Services Lead
David Suzuki Foundation

Elijah van der Giessen is the Creative Services Lead Coordinator for the David Suzuki Foundation in Vancouver. Eli creates web projects at the Foundation and leads online outreach activities. With a background in festival production and volunteer management, he uses his on-the-ground experience with community-building to build online constituencies. Eli’s recent accomplishments include nearly doubling the Foundation’s supporter base through social networking sites and successfully moving DSF supporters up the engagement ladder into more active participants.

Eli is actively involved in leveraging the power of new media to affect social change. He is the organizer of Net Tuesday, a meetup group where social media and web Innovators come together with Social Change Makers and Nonprofits campaigners to mix, exchange, discuss ideas and build new relationships. Eli was also the organizer of the 2010 Vancouver’s Change Camp conference, an unconference bringing together nonprofits, activists and social entrepreneurs.

Dave Olson
Community Marketing Director
HootSuite Media Inc.

Dave Olson (@daveohoots) is the Community Marketing Director for social media dashboard maker HootSuite. Working in the Internet space since 1996, Dave was a partner is two successful ISPs plus worked with start-ups including ecommerce software, open source web development, and a green business directory. He frequently presents at events including SXSW and Northern Voice, and appears in the media discussing technology, art, hockey and culture.

A graduate of Evergreen College in Inter-disciplinary Studies, Dave’s work is published in magazines and journals on topics ranging from Japanese agri-history to Telco de-regulation. A chronic documentarian from his earliest days, Dave creates visual art, writes essays and produces podcasts and led a ground-breaking project for social coverage of the Vancouver Olympics. After living and traveling worldwide, Dave now enjoys exploring his local North Vancouver mountains and forests.

Crystal Henrickson
Marketing Director of Canada
Yelp Canada

Crystal joined Yelp in March 2009, as Yelp Vancouver’s first Community Manager where she lead the charge for all community and marketing events throughout the city. This one-woman show helped educate business owners on how to jump into online conversations, brought the online community together offline by hosting remarkable local events, and was the author of the Weekly Yelp newsletter which highlighted the most interesting happenings around town. In her current role, she oversees all marketing efforts for Canada, which includes a rapidly growing team of Yelp community managers in Vancouver, Toronto, Calgary and more coming soon.

*Yelp is a review website and mobile app that connects people to local businesses. With over 14 million reviews written to date across 8 countries and apps on the iPhone, iPad, Android and more you can find business info and insights that have been written on everything from restaurants and bars to hair salons and dentists.

Patti Blackstaffe
President
Strategic Sense Inc.

atti Blackstaffe has over 20 years working in education, international business, IT, and her own entrepreneurial ventures. Business has taken her to Turkey and Egypt and back again working in Sales and Marketing for a company installing large control systems world-wide. She is founder and President of Strategic Sense Inc. a Calgary, AB Company focused on people in leadership development, workplace culture consulting, customer service and small business support. Her mission is for organizations world-wide to implement strategies and processes for building happy workplaces, because she knows Happy Workplaces Succeed.

Patti is a member of the Canadian Society for Training and Development. Her blog has been included in the “101 Women bloggers to watch in 2009” by WE Magazine for Woman; Leadership International included her on their list of ‘World’s Top 30 Leadership Gurus’ in 2010; was listed in one of the “Top 150 Management Blogs” by NOOP.NL and her blog has been picked up by Smart Brief.

Patti has been a contributing writer for RestaurantWorx, ThoughtLEADERS LLC, Heinlein Group, and is quoted in the upcoming April 2011 Issue of Success Magazine. She is a speaker, writer, and champion for people and humanity and is especially passionate in causes and efforts supporting children. She is Chairman of the Board for Providence, a Health Education and Therapy Centre for Preschool children with disabilities. She lives in Calgary with her husband and is the parent of 3 grown children.

Jonathan Chow
CEO
Sidetrek Productions

Jonathan Chow is the CEO of Sidetrek Productions and the creator/producer of the Social Media Marketing Unplugged conference. He has been producing and promoting seminars, workshops, and conferences in Canada and internationally for the past 5 years.

Jonathan holds a degree in Urban and Regional Studies from the University of Lethbridge. Shortly after graduation, he was recruited as the head of administration for an American insurance company in BC. Later he opened his own bookstores and spent a decade operating several successful bookstores in Vancouver until he sold them in 2008.

Five years ago, while still running the bookstores, he started on a career change to promote film seminars for Dov Simens, founder of Hollywood Film Institute, film instructor to Quentin Tarantino, Will Smith, Guy Ritchie, Christopher Nolan and others.
As of today, Jonathan has brought the Dov Simens’ 2-Day Film School to Hong Kong, Singapore, Philippines and Malaysia; over 1500 filmmakers in Asia have benefited from the seminar.

Other than working with Dov, he has also promoted and produced film workshops for other Hollywood film instructors and filmmakers, such as Syd Field, the renowned screenwriting guru of Hollywood; Michael Watkins, producer and director of TV show Las Vegas; and Jeff Barnes, CEO of CafeFX and producer of Pan’s Labyrinth. In 2009, Jonathan was invited to co-organize the Asia Film Week film festival in Kuala Lumpur, Malaysia.

Social Media Marketing Unplugged came about at the end of 2010, when he became interested in the power of social media both as a marketing and social change tool. Sensing the need for seminars that focus on real world case studies, he invited prominent social media marketing practitioners to lead the 1st Social Media Marketing Unplugged conference in Vancouver. Using the event as a social media marketing experiment, he promoted the conference with mainly social media tools, on a zero budget and within an eight-week time constraint. The result was a sold out 1st conference with 350 attendees coming from as far as Ottawa, New Brunswick and the UK.