Social Media Unplugged


Focusing on Real World Strategies & Implementation
with Leading Social Media Marketing Practitioners

Social Media Marketing Unplugged conferences
Vancouver 2012
Learn real world social media marketing strategies and case studies from the trenches to increase sales, generate revenue, maximize profit & business success.

Social Media Marketing Unplugged produces seminars, workshops and conferences with a focus on real world strategies and implementation of social media as a marketing tool for businesses and promotional campaigns.
Our events are conducted by leading social media marketing practitioners who live and breath social media as a marketing tool.

Our Social Media Marketing Unplugged conferences in Vancouver and Calgary in 2011 were two full days of invaluable marketing knowledge from the trenches, conducted by top social media marketing practitioners: Rochelle Grayson, CEO of BookRiff Media; Marty Yaskowich, Managing Director of Tribal DDB Canada; Elijah van der Giessen, Creative Services Lead of David Suzuki Foundation; Annalea Krebs, CEO of ethicalDeal; Dave Olson & Kemp Edmonds from of HootSuite Media; Iman Biock Aghay, CEO of Success Road Enterprises; Amielle Lake, CEO of Tagga Media; Crystal Henrickson, Marketing Director of Yelp Canada and Patti Blackstaffe, Strategic Sense Inc. The events received overwhelming response from over 600 participants coming from across Canada and as far as the UK.

Stay connected with us to find out about our upcoming seminars, workshops and conferences where you will have the opportunities to learn from the best in the industry on how to plan, develop strategies and implement successful social media marketing campaigns that will maximize the potential of your business success.


It will not be an exaggeration to say that if your business is not taking advantage of social media, then your business may get left behind in the dust.

A recent study conducted by the Altimeter Group, a renowned emerging technology consulting firm, found that, out of the 100 global brands in their study, companies with the highest level of social media activity grew on average by +18%, while those companies with the least amount of social media activity saw their sales decline by -6%.

Social media is no longer just a marketing trend of the future; it’s here now. To gain your competitive edge, it’s crucial for you to learn how to effectively leverage this powerful, yet low-cost, marketing platform.

Social media marketing allows you to compete on the same level with the large corporations. Even if you are running a one-man operation from home, you can be perceived in the same light as any large corporation. Your effective use of social media will allow you to spread your message far and wide without impacting your marketing budget.


The Knowhow to Implement an Effective Social Media Marketing Campaign

The ultimate goal of our events are not only to help you understand the tools and the puzzle pieces of social media marketing, but most importantly, how they fit together to produce effective social media marketing strategies in the real world to drive successful marketing campaigns.

You are probably quite familiar with social media tools, such as Facebook, LinkedIn, Youtube, Twitter, etc. But how do you go about successfully leveraging these tools to develop and implement a cost and time-effective social media marketing campaign?

At our events, leading social media marketing practitioners will share real world case-studies and example from the trenches to show you how successful social media marketing campaigns are developed, strategized and implemented.

We believe you will come away from them with a clear road map that will guide your marketing campaigns to reach new heights.

One-day intensive seminar with by Rochelle Grayson

W2 MEDIA CAFE, Woodward’s, 111 W Hastings Street, Vancouver, BC
Saturday, October 1, 2011 – 9:00am to 4:00pm

Learn concrete tools and real world strategies to generate revenue, increase customer base, maximize profit and business success by utilizing social media.
In this seminar Rochelle will help you sort through and make decisions about your social media strategy in order for you to build and monetize an online community through social media. You will learn the fundamental building blocks, such as presence, reputation, relationship and identity that define online communities, and explore business models such as advertising, digital merchandising, and branded content that best suit these different communities. Attendees will walk away with concrete tools to help define and establish communities that match their business goals, as well as the appropriate business models to maximize success.

By the end of the workshop, participants should be able to:
· Describe the fundamental building blocks for what people pay for
· Differentiate between advertising and transactional online monetization models
· Understand which models best suit the behaviours of specific customers
· Establish a monetization strategy
· Describe monetization best practices

Space is limited.